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Sony Pictures Drops Big Bucks to get in Snooki’s Mouth

Did you know the season premiere of Jersey Shore pulled in 5.3 million viewers? I’m pleased to report that I was not one of them — and I hope for your sake that you can say the same — but regardless of...

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The Opposite of Product Placement

We know that putting a product in the hands of someone the masses adore can do wonders for sales. Perfectly logical. Putting a product in the hands of someone the masses detest could therefore...

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